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Artificial intelligence has entered a new phase in India. What was once limited to pilots and
experiments is now being deployed at scale, reshaping how businesses serve customers,
manage operations, and create value. This Playbook, developed from the sessions at the
Delhi edition of the Strategy Shift Forum, distills those discussions into five practical plays
that leaders can apply immediately.
A recurring theme from the Forum was that AI performs best when its scope is tightly
defined. As Neil Thompson of MIT’s FutureTech noted, today’s systems excel at tasks that
would take a human only a few minutes, such as document checks or short queries, but
performance drops sharply when problems become more complex, open-ended, and less
structured. The message is clear: AI is most powerful when paired with human oversight,
not as a replacement for it.
The Forum provided concrete illustrations of this shift. SMS Auto Leasing India Pvt. Ltd
reduced customer onboarding from several days to just a few hours by automating KYC
checks with guardrails. Apollo 24/7 scaled millions of doctor-patient interactions through
its Ask Apollo platform, extending care beyond what individual practitioners could deliver.
Indian insurers cut claims processing times from five hours to 30 minutes by adopting
hybrid human-AI systems. Each case showed how disciplined deployment, backed by
strong oversight, translates directly into measurable results.
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